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The 6 Best Ways to Generate Income from your Website

2020 has been a whirlwind of a year for us all. The world has never been so volatile. The idea of being able to generate income from your website is sounding more appealing than ever.

So, you’ve done some research, identified your niche, and set up a website. You may have even published a few posts. You are now wondering how to generate income from your website.

As more and more people are searching for the best ways to make money online, whether it be as a side hustle or to provide a full-time income, the information out there is becoming saturated. It can be hard to decipher the get-rich-quick schemes from tried and tested monetization techniques. 

Here we will outline some proven easy and simple ways you can monetize, so that you can begin to generate income from your website and make money online. 

1) Blogging

Blogging is a great way to set up a foundation for your business and begin making money from your website. It’s a good idea to pick a specific niche for your blog. Your niche should be something you enjoy learning about and know that others want to learn about also. The idea for your blog doesn’t have to be incredibly unique, as long as you have a particular approach to it which is unique to yourself.

Picking a niche which others want to learn about is key to the successful monetization of your blog. Think about what you can do differently. What spin can you put on something to make it your own? What do you have experience in? What do you think people would want to learn about? 

It’s a good idea to hone in on a specific topic. For example, if you love cooking and think a food blog would be something you’d be interested in starting, think about what angle you could take with this? Are you particularly passionate about vegan baking, or a certain style of cooking? Where do your skills lie?

Once you have identified your niche, you will need to pick a name for your blog and register it as a domain name. You can do this through a hosting site such as Bluehost which is cheap to use and easy to set up. You will also need to choose a blogging software to run it on, such as WordPress which is user-friendly, free and powerful. 

Once your blog is set up, you can begin to make money from your website through writing sponsored posts, generate income through affiliate marketing, and can use it as a vessel to promote and sell your online courses or service-based sales such as consulting or one-on-one coaching. 

2) Email Marketing

Email marketing is one of the most important components to making money from your website. In the early stages, it is important to build your email list and create email campaigns to create brand awareness, and build loyalty and trust between you and your audience. 

It is a great strategy in which you can reach out to a large group of targeted individuals in order to promote yours, or someone else’s, products and services. If you don’t have any products or services of your own to promote, you can promote other peoples products and services and earn income through affiliate marketing. 

Many people who want to make money from their website have found success with the growing popularity of exit-intent popups turn website visitors into subscribers and grow their email list. Exit-intent popups are strategically designed to appear on the screen of anyone visiting your website as soon as they try to leave the site or open a new tab. 

It is important to set up a sign-up form on your website in order to give anyone visiting your website the option to stay connected and in the loop, and there are many software’s out there you can use to document and grow your email subscriber list. For example, Convertkit is a simple and effective software great for building your personal brand, and is a favourite amongst bloggers. Or ActiveCampaign, which enables anyone to craft powerful email automation sequences with no prior experience needed. 

3) Affiliate Marketing

Affiliate marketing is when you partner with a company selling products or services you would like to recommend to your audience. There are a number of different affiliate programs which use different payment terms, such as:

Pay Per Click (PPC) – you make money online depending on the number of visitors redirected by your affiliate link to the advertisers’ website 

Pay Per Sale (PPS)  – you make money online when a purchase is completed whenever a visitor clicks your affiliate link or uses your affiliate code. The advertiser pays you a percentage of the sale. 

Pay Per Lead (PPL) – you make money online when the visitor provides their contact information on the advertisers website.

When you have your website set up, it is first and foremost important to build your audience and lead with authenticity in order to gain their trust. When you have built a reputation for providing value, you can begin to set up affiliate marketing throughout your website. This will ensure you are successful in the long run, and increase the likelihood of return visitors of your blog rather than diving in headfirst and persuading your audience to buy products from companies with the highest paying affiliate commissions which may get you deemed untrustworthy. 

4) Product Reviews

When you have built a reputation with your brand, people might value your opinion and want to know which products within your niche you would recommend. When starting with product reviews, there are a few things to consider. It is a good idea to make sure the product is:

  • Something you want and can use
  • Of interest/use to your readers or desired audience
  • In line with your brand and fits the theme of your website


As you build a relationship with your reader and trust is built, you should begin to think of yourself as an influencer, and will likely naturally want to recommend things or services to them that you have found useful yourself. It’s also likely that you may be doing this for free or not very much money at first, but you can still make money from your website through recommending these products and using affiliate links to make a commission. As your audience and readership grows, you may be able to get paid for product reviews. 

5) Service-Based Sales, Online Coaching & Consulting

Service-based sales are a great way to make money from your own website depending on what your skillset is and where you have experience. For example, if you have experience as a social media marketer, promoting this through your website and selling your services could become a lucrative income stream, and could open up opportunities to grow your brand and eventually automate your business.

The goal is to approach sales with the intent of showing customers the value of your products or services. Say for instance you have previous experience as a web designer, you could set up a page on your website displaying a catalogue of any previous projects you’ve completed including testimonials from the customers who purchased your services. This would adequately show off your range of skills and encourage prospective clients to purchase your services. 

Another way to make money through your website is by offering one-on-one coaching or consulting. This is a great way to generate revenue from your skills and expertise as you are using what you know and are already good at. This lets you learn about your audience to eventually automate your business if you choose to, for example by creating an online course in your field of expertise, and leveraging the testimonials you have already received from clients to build trust with your audience and encourage prospective buyers.

6) Online Courses

Online education is a growing and lucrative market, and a great way to make money from your website no matter what niche it is in. People are loving the freedom that accompanies learning online, and I truly believe that once you have authority within your niche, you can build an online course about anything so long as you are providing value.

A good way to look at it is to think of a course as answering the question you get asked the most, or solving the most common pain you have identified amongst your audience. Once you have built your brand and a trustworthy reputation, offering an online course so that people are able to learn from your knowledge is a great addition to your website, and will develop your brand into an authority figure. 

There are a number of different ways to make money selling online courses, and multiple options exist in terms of monetization techniques depending on how you feel your audience would react best.

The most common way to monetize an online course is to charge a one-time fee upfront, but recently we are seeing the rise of options such as offering the option to pay a subscription so that customers are able to receive ongoing updates to the courses as you change or adapt certain sections. Also, using a tiered payment system so that customers receive some information for free, then charging for premium functions or more advanced modules of the course. 

In Conclusion

When trying to decide how to begin the process of making money from your own website it can be challenging, overwhelming, and tough to know where to start, but I hope that with this information you feel empowered and ready to lead with authenticity, and offer the best service available and grow your brand with confidence. 

Whichever niche your website in, with these techniques you should be able to adequately scale and monetize your business. Experiment and test them out, and most of all listen to your audience and what they want from you, which is the best way to inform your monetization process. Over time you will learn which techniques are the most rewarding and profitable for your website.

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